In summary…

So its the end of term 1 and what a term its been! Third year seems to be going so fast its scary! However, I’ve had a super fun term and I’m actually excited to get on with the rest of the year after christmas!

A lot has happened this term during our Social Media module so here is a little recap and review if you’re interested! I’m sure you’ll hear from me in the new year.

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Timberland/Highcross

After a manic week at uni last week it was super fun and refreshing visiting the Highcross shopping centre for our lab. We spoke to the manager at the the Timberland store and he spoke to us about how the company uses social media. I was particularly interested in how they promoted their black Friday and christmas sales as most stores we looked at just posted adverts in their windows rather than using social media as a tool to promote this.

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The signs promoting the black Friday discount were scattered all around the timberland store. The signs were also very plain and simple but I could see how effective they probably were for a customer.

When we left the Timberland store and started to explore the rest of the Highcross I noticed that most of the other stores had the same set up as Timberland as they also had simple signs and posters promoting their black Friday sales.

Almost every store had a Black Friday sale in store which I found interesting as Black Friday is more of an american thing but all of a sudden seems to be massive here in the UK. Of course as its nearing the end of November the main thing I noticed was how the whole shopping centre had dressed up for christmas. The Stores in Highcross also had many christmas offers and promotions on as well as some festive decorations.

I was surprised that there was probably just as many Black Friday sales as there was Christmas promotions. I did assume that Christmas would be more popular in the shops but clearly both were very popular with shops and customers.

I think if these shops or Highcross were to use social media they many have had more success with their sales and promotions as more people would know that these deals were taking place. As most of the stores already had posters and signs made they could easy just post a picture of these on Social media to gain the customers they wanted from this. This would save them time as they would not have to create much new content but they would still be targeting a much bigger audience if they were to post these online and not just rely on people walking past their stores.

 

Holiday Hunger Project

Record numbers of youngsters fed at city’s summer holiday clubs

This headline really caught my attention as feeding young people in UK has never really seemed like a big issue to me and I’m sure many others feel the same. When I read about this sustainability goal I assumed it was aimed at countries less fortunate than ours so reading about just how many young people go to bed hungry in our country I was really shocked.

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I was aware at how important free school meals are to families who struggle to give their children mid day meals during the school months but I never thought about what these families do over the summer period. The Holiday Hunger project managed to give out over 30,000 free lunches over the summer which must have been so helpful for families who were struggling with feeding their children during the summer. This was apparently double what was given out last summer in and around Leicester.

After looking into the UKs holiday hunger projects I learnt that Frank Field, an MP, put forward a bill in parliament which aims to secure food and activities in the school holidays for children across the country! The bill wasn’t passed unfortunately but there are still hundreds of people pushing the government to make this change and help impact on children’s health across the country. Apparently the bill will be reviewed again in April 2019 and hopefully this time it will be successful!

There are many projects just like the ones here in Leicester going on all over the country to support children who need it so even if the bill doesn’t get passed there are still many people doing their bit end holiday hunger! End-Hunger-social-media-banner-1

 

 

 

Survey of campaigns (TECH3022)

Hello! I’m back! Its been a while.. I had a lovely summer but I think its time to get back into the swing of things so here we go!

Over the last few weeks we have been looking at the use of hashtags and the effectiveness of online campaigns. I’ve found this topic really interesting as I think social media has a huge impact on our lives and even our thoughts so learning more about this has been very interesting for me.

We were told to pick a campaign that used a hashtag and talk about why that campaign was successful . I took a while picking what campaign I wanted to do but decided on 

You can tell just how huge the hashtag is but the emojis created for its twitter presence. I also choose this campaign due to just how long the movement has been going on for. The black lives matter campaign was founded on the 13th July 2013! I have never seen a campaign stay this huge for this long and stayed as relevant as it is for that amount of time. This movement is inspiring and inspirational to me and works well due to many reasons. The main ones being how relevant the issues covered by the hashtag is and how important it is that these issues are raised. Its also successful as it makes people who are affected by these issues feel part of a community and allows them to feel supported when telling their own stories.

I talk more about the black lives matter campaign in my video which you can find here!

How is the use of social media contributing to digital transformations in the fabric of everyday life?

How is the use of social media contributing to digital transformations in the fabric of everyday life?

In this essay the impact of social media on peoples professional and work lives as well as how large companies use social media as a tool will be analysed. These points will be examined and explained throughout this essay.

Peoples lives are often directly effected by social media. A survey of 5,000 people showed that half of those who use social media every day said that digital media had improved their life both professionally and socially. The survey found that the most positive impact from social media was found to be in their work sphere. This was due to the fact that social media allowed people to carry out work, collaborate with colleagues and also helped to build relationships within the workplace showing that social media impacts peoples every day work lives in a positive way.

It was also shown to make education within the workplace easier as it created personal networks especially within sites such as linked in. According to the survey people reported that the least positive effects from social media were in their personal lives. one in ten reported negative effects relating to memory, attention, finding a partner, stress and health suggesting that social media may have the biggest impact on people every day working lives.

Large companies also use social in a lot of different ways to expand their business or product. Firstly, companies often pay social media companies to place advertisements for them among peoples social media feeds. This has been proven to be very effective for these companies as many more people are seeing these adverts as people spend a lot more time on social media throughout their day. Research has shown that many social media users trust advertisements that they see on social media apps more and have more positive attitudes towards companies that chose to advertise on these types of sites showing how social media has changed the way that certain companies advertise themselves and their products and how people see these differently compared to other forms of advertising.

Companies also often create their own social media accounts which allow customers to easily interact with the brand and keep updated with the company itself. Sites such as Tesco and Boohoo take complaints from some social media platforms such as twitter and this use of social media acts as an easy way for customers and companies to interact with each other making the customer experience a lot better, quicker and easier. Most social media sites are free so this is an easy and cheap way for companies to achieve better customer service and an easy way to interact with their customers.

Some companies have also been known to create and join in with certain internet memes, this generates talk around the company and is essentially a new, free way of advertising. This also shows that the company is relevant and many social media users find the company to be more human if they join in with memes online.

One company that uses social media well is Primark. Primark are a clothing brand based in the UK and around Europe and have recently opened up stores in the US. Primark have their own website which shows products and also posts outfit pictures that customers have put on social media wearing the companies clothing. They also have their own twitter, Instagram and Facebook where they post outfit and make up ideas as well as re posting customers own photos of their products which is a great way of interacting with their audience and essentially is free advertising as users are encouraged to tag Primark and use hashtags in their posts. The company do not have a YouTube channel, however there are many ‘Primark haul’ videos on the site which again is a new form of advertising as the people making the videos are just showing the things they bought from the shop and showing it to the audience which is again, free advertising. These types of videos generate a huge audience as customers like to see the kinds of things the brand is selling at the time.

Primark are very active on their Instagram account and often post inspiration photos using products from their own ranges, and re posting customers pictures. They also make use of the Instagram stories feature on the app and have ‘blogger take overs’. This is where well known bloggers talk about their favourite Primark products and also show followers new in items encouraging people to go out and look in primark for the products they are promoting.

Social media is an easy way for companies such as Primark to join in and interact with customers as well as it being a new form of advertising for them. This case study shows how social media effects the way in which companies and brand interact with an audience on an every day basis.

Social media is so impactful it is also possible to create whole careers online and on social media platforms (The next part of the essay is on YouTube)

News is also shared and spread differently now a days due to social media. News is arguably spread more effectively as news companies have their own apps and pages on phones. These give you the option to send notifications to your phone (such as ‘Sky Sports’) when there is breaking news allowing users to keep up to date and receive news straight away. Social media sites such as twitter have ‘highlights’ which show the most popular tweets relating to a trending topic making it easier for users to catch up and stay up to date on news. News companies also have their own accounts on social media platforms to keep followers updated an informed. This often is proven as a more effective way to spread news as users see these updates whilst scrolling through their feeds and keep up to date with news without seeking it. Two-thirds (64%) of U.S adults use the site ‘Facebook’ and half of those have said that they gather their news from the site. This correlates to 30% of the U.S population receiving their news off of one social media platform showing the radical changes that social media has made to the way we receive and consume news.

Users on social media platforms also share stories, images and videos on their accounts which they then discuss with other users and friends making it easier for the public to interact with news companies and discuss the stories amongst themselves. People have also been known to upload their own footage of news events onto social media. For example during the London riots (2011) many people uploaded videos and photos onto social media and this footage was often taken by bigger news companies and used during reports and stories showing the power of social media and the effect of it on our everyday lives.

In conclusion social media has had a huge impact on peoples every day professional life and also has changed the ways companies and brands interact with their customers.

 

 

References:

World Economic Forum. (2018). How does digital media really affect us?. [online] Available at: https://www.weforum.org/agenda/2016/01/how-does-digital-media-really-affect-us/ [Accessed 10 May 2018].

 

Anderson, M., Caumont, A., Anderson, M. and Caumont, A. (2018). How social media is reshaping news. [online] Pew Research Center. Available at:
http://www.pewresearch.org/fact-tank/2014/09/24/how-social-media-is-reshaping-news/
[Accessed 09 May 2018].

Pdfs.semanticscholar.org. (2018). [online] Available at: https://pdfs.semanticscholar.org/a913/596386edaa3bd4839f1930aac5723387faea.pdf [Accessed 10 May 2018].

Campaignlive.co.uk. (2018). Good news, social media advertising really does work for brand building… mostly. [online] Available at: https://www.campaignlive.co.uk/article/good-news-social-media-advertising-really-does-work-brand-building-mostly/1449354 [Accessed 09 May 2018].

 

JENKINS, H. (2018). SPREADABLE MEDIA. [S.l.]: NEW YORK UNIV PRESS.

Hard work pays off.. #VFL18

I haven’t updated the blog for a while as all we have been doing is editing and posting the rest of our alphabet.

We finally made it to A! And with our last post we reached 89 followers!

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Its such a good feeling to look at the final project and I’m so happy with how it turns out. It looks professional and has lots of information for an Instagram page. We did originally plan to have a twitter page set up as well but I’m glad that that didn’t work out as we put a lot more work into the Instagram page which made it a lot better! Using Instagram was also a great idea as our project was image based and Instagram acts as a great platform for this kind of project.

Even though the alphabet has come to an end there is room to expand to other cities or maybe even having something like ‘letter of the week’ on our current A-Z of Leicester page. Overall I believe the project has been a huge success as we have gained many followers without following many pages ourselves. We were thinking of carrying on with the project and maybe continuing with a ‘A-Z food of Leicetser’ and try out some new places in the process.

Hopefully others appreciate the work that went into this project and are as impressed with it as we are. So if you’re not already following the page, do go and give it a follow and a read of the posts!

FINALLY POSTING! #VFL18

WE UPLOADED OUR FIRST FEW POSTS! After hours and hours of cropping and editing all our photos we were able to post the first few letters of the alphabet.

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We posted all the way up to V which has made me very excited to finish the project finally! We have also received a few comments and many people have liked the posts. We have also received a few follows from people that we have tagged in the posts or places that we have linked using the map feature on Instagram.

Many people have commented about the upcoming posts which is a good sign as it means that we are engaging with people which was our aim for the project. We are now up to 60 followers!

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Editing away.. #VLF18

We’ve had another few meetings about the progress of the page and I think its going well! We’ve added a few more promo shots to the Instagram stories which is great as its keeping our current followers interested in what is coming up during the project.
We’ve taken most of the photos that we need to complete our A-Z but will need a few more before we have all the photos that we need. After the second day of solid photo taking we have realised we may have to retake some and also shuffle a few of our words around to make room for others.

We’ve started the hashtag #azleicester which we intend to use on every post linking all the single posts together and making followers of the page be able to interact with us more. After the promo posts we have gained quite a few followers and now have 40 followers while only following 5 accounts which shows that this kind of account is interesting to a lot of people.

During the photography days we filmed a vlog so people could see what we were getting up to. You can watch the vlog here! 

We’ve also edited a lot of the main posts meaning we are almost ready to start posting our A-Z which is very exciting!!!

Getting started #VFL18

Today we met up and organised the rest of the photos that we need to take and when we are all free to take them. Some letters are proving more difficult than others to find something for but we’re slowly figuring out what the final project will look like.

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For inspiration we looked at websites such as ‘visit Leicester’ and ‘Trip advisor’ as well as taking inspiration from our own outings in Leicester as well as our friends experiences.

We decided to go around and take most of the pictures across two days so that the project moved smoother and we could get on with editing them as soon as possible as this is what would take up most of our time. While we were taking photos we would also get together some content to use as promo and use the ‘Instagram stories’ feature to help us promote the project and keep followers interested while we gathered photos and edited them for the main project page.

So far I’m feeling good about the project as we are on track and excited to get the project done!

 

Finding a cause #VFL18

Last week we had a meeting about what we were going to create for our contribution to the ‘View from Leicester‘ project. We took notes on the meeting and made brain storms for our different ideas for the project.

We had several ideas that were inspired by the ‘Humans of New York‘ project and the ‘CHEER UP LUV‘ photography project. We decided to take photos around Leicester following a similar style to these projects. However, we felt that these ideas were too vague and wanted a clearer idea of what we wanted to do. So we brainstormed some more and settled on the idea of ‘A-Z of Leicester’ which would be an Instagram and Twitter project based on places of interest around Leicester.

Originally we were going to include landmarks and the people of Leicester but after writing down our ideas for each letter we realised we had more ideas on landmarks and places rather than anything else.

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We still have another meeting to go before we start collecting the photos we wish to use. We also have plans for editing and uploading which just needs to be finalised before we do them.

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So far we have created our first post on the Instagram feed which includes the logo that we created in our first meeting. This will be used as promo for the project and to generate an audience and get people interested as well as getting more people involved.

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